Biotech Strategy Blog

Commentary on Science, Innovation & New Products

Posts tagged ‘Pharma Marketing Strategy’

Webcasts of EHA Education Sessions are well worth watching

By on June 14, 2011

EHA Congress London 2011 300x225 Webcasts of EHA Education Sessions are well worth watchingAt the 16th Congress of the European Hematology Association (EHA) that was held in London this past weekend, the educational sessions were extremely well attended.

The reason for this was the quality of the thought leaders who presented on science and emerging treatments.

The quality of the education sessions and the fact they are repeated twice, so you can avoid schedule clashes, is one of the things I particularly like about both the American Society of Hematology (ASH) and European Hematology Association (EHA) annual meetings.

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How people are using social media to find health information

By on May 12, 2011

The findings from a telephone survey of 3001 adults show that social media and the internet are increasingly important for finding health information.

This has important implications for the marketing professionals in the biotechnology and pharmaceutical industries who struggle to come to grips with social media in the absence of any FDA guidance.

The Pew Internet & American Life Project published today their survey on “The Social Life of Health Information, 2011.”  It makes for interesting reading.  Some of the statistics I found of interest, relating to the United States, include:

  • 74% of adults use the internet
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