The findings from a telephone survey of 3001 adults show that social media and the internet are increasingly important for finding health information.
This has important implications for the marketing professionals in the biotechnology and pharmaceutical industries who struggle to come to grips with social media in the absence of any FDA guidance.
The Pew Internet & American Life Project published today their survey on “The Social Life of Health Information, 2011.” It makes for interesting reading. Some of the statistics I found of interest, relating to the United States, include:
- 74% of adults use the internet