Social Media Strategy | Biotech Strategy Blog

How people are using social media to find health information

By Pieter Droppert on May 12, 2011

The findings from a telephone survey of 3001 adults show that social media and the internet are increasingly important for finding health information.

This has important implications for the marketing professionals in the biotechnology and pharmaceutical industries who struggle to come to grips with social media in the absence of any FDA guidance.

The Pew Internet & American Life Project published today their survey on “The Social Life of Health Information, 2011.” It makes for interesting reading. Some of the statistics I found of interest, relating to the United States, include:

74% of adults use the internet

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Tips on blogging & social media success from Health Journalism 2011

By Pieter Droppert on April 25, 2011

As readers may know, I recently attended the annual meeting of the Association of Health Care Journalists (AHCJ) in Philadelphia. I’m working my way through some posts from Health Journalism 2011 , and at the same taking the opportunity to experiment with new social media tools such as Storify.

So far I have written posts from AHCJ on Massachusetts health care reform and the drug development pipeline. Tomorrow, I will be posting on nanotechnology and a presentation by Kacy Cullen, Ph.D from the Center for Brain Injury and Repair at the University of Pennsylvania – my highlight of the meeting!

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Posts tagged ‘Social Media Strategy’