Editorial Policy

Biotech Strategy Blog provides commentary and insight on new product development in the pharma and biotech industries with a focus on oncology, hematology, immunotherapy and immuno-oncology.

Our cancer conference coverage focuses on scientific and clinical data presented at medical and scientific meetings run by societies and organizations such as AACR, ASGCT, AAI, ASCO, ASH, EHA, AUA, EAU, ELCC, SITC & ESMO/ECCO.

Occasionally covered are themes such as innovation, nanotechnology, regenerative medicine, strategic issues in the biotechnology industry and promising scientific research in other therapeutic areas such as osteoporosis, respiratory medicine and Alzheimer’s disease.

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Editor & Oncology Lead Writer

Sally Church with @Gene_Antibody at ASCO 2014

Picture Credit: @Gene_Antibody at ASCO 2014

From September 2013, Sally Church, PhD has become the Editor of Biotech Strategy Blog and lead writer for oncology related content.

Recognized as an oncology new products expert (she has appeared on CNBC and has been widely quoted in the media, including NPR), Sally is considered to be one of the Top 50 women on Twitter, where as @MaverickNY she is a frequent commentator on oncology drug development. Sally uses the author name “MaverickNY” to identify her posts on this blog.

Since 2006 Sally has written over 1,000 posts on the widely acclaimed Pharma Strategy Blog which showcases her knowledge of cancer biology and new product development. As part of her “Making a Difference” series she regularly conducted interviews with oncology thought leaders.

Gleevec on cover of Time MagazineSally is a digital media entrepreneur and executive producer of the Novel Targets Podcast, (@TargetsPodcast).

With over 20 years experience in the pharmaceutical industry in the UK & United States, Sally has held executive positions in sales, marketing and new product development, and has received numerous business achievement awards.

At Novartis Oncology she co-led the initial US launches of Gleevec® in CML and GIST.

Sally’s qualifications includes a PhD from Kings College London, MBA from Rutgers, Master of Science in Human & Applied Physiology and undergraduate degree in Sports Science. She is a keen sportswomen who has played at national and county level in cricket and hockey in the UK. Sally has also undertaken executive education in finance at Harvard Business School.

She devotes some of her spare time to charitable cancer causes and sits on the board of directors of a non-profit organization, GRACE (Global Resource for Advancing Cancer Education) which focuses primarily on lung cancer education.

Sally is a member of the National Association of Science Writers (NASW) and Association of Health Care Journalists (AHCJ).