Editorial Policy

Biotech Strategy Blog provides commentary and insight on new product development in the pharma and biotech industries with a focus on oncology, hematology, immunotherapy and immuno-oncology.

Our cancer conference coverage focuses on scientific and clinical data presented at medical and scientific meetings run by societies and organizations such as AAI, AACR, ASCO, ASGCT, ASTCT, ASH, AUA, CIMT, EACR, EAU, EBMT, ECCO, EHA, ESMO, SABCS & SITC.

Occasionally covered are themes such as innovation, nanotechnology, regenerative medicine, strategic issues in the biotechnology industry and promising scientific research in other therapeutic areas.

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Oncology Editor

Sally Church with @Gene_Antibody at ASCO 2014

Credit: @Gene_Antibody at ASCO14

Sally Church, PhD has been the Oncology Editor of Biotech Strategy Blog since September 2013.

She’s widely recognised as an oncology new products expert, has appeared on CNBC and is frequently quoted by media outlets.

Back in 2011, Sally was named as one of the Top 50 women on Twitter, where as @MaverickNY she is a frequent commentator on oncology drug development. Sally uses the author name “MaverickNY” to identify her posts on this blog.

Since 2006, Sally has written over 1,000 posts on the widely acclaimed Pharma Strategy Blog which showcased her knowledge of cancer biology and new product development. As part of her “Making a Difference” series she regularly conducted interviews with oncology thought leaders. Sally now focuses her attention on writing for Biotech Strategy Blog.

Gleevec on cover of Time Magazine

With over 20 years experience in the pharmaceutical industry in the UK & United States, Sally has held executive positions in sales, marketing and new product development, and has received numerous business achievement awards.

At Novartis Oncology she co-led the initial US launches of Gleevec® in CML and GIST.

After 10 years as a successful consultant advising many of the world’s leading pharmaceutical and emerging biotech companies on strategic marketing and oncology new product development, Sally is now a full-time digital media entrepreneur through her company, Blue Ice Publishing LLC.

In addition to leading the oncology content on Biotech Strategy Blog, Sally is also executive producer of the Novel Targets Podcast (@TargetsPodcast) which from 2015 to 2018 captured a landmark period in cancer research.

Sally’s qualifications includes a PhD from Kings College London, MBA from Rutgers, Master of Science in Human & Applied Physiology and undergraduate degree in Sports Science. She has also undertaken executive education in finance at Harvard Business School. A keen sportswoman, Sally has played at national and county level in cricket and hockey in the UK.

She devotes some of her spare time to charitable cancer causes and for several years was a board member of two non-profit organisations involved in advocacy, research & cancer education.

Sally is a member of the Association of Health Care Journalists (AHCJ).

At Health Journalism 2017 Sally spoke in a session moderated by Scott Hensley (NPR) on “How cancer patients are changing clinical trials.”

In Fall 2018 she was a guest lecturer on the Entrepreneurship in Biotechnology course run by David Sable MD at Columbia University in New York.