Imagine walking through some delightful countryside or along the coastal headlands…

Suppose you are then informed somewhere in this vicinity is a small patch – just one – of bright purple thistles in full bloom and your job is to find them as quickly and expeditiously as possible.

This is one challenge facing Pharmaland on a daily basis and while it sounds easy in theory, it often is more time consuming to answer than many may realise, including analysts chasing their colour commentary.

Today’s story explains the problem and illustrates how it might be tackled…

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