Choose wisely
In part two of our mini-series on tulip mania in Pharmaland, where oncology companies are switching their attention and focus from one niche to another, we take a look at how perceptions can change with time.
What looks a wide open landscape may not be all it first appears
Sometimes though, what initially looks like a less crowded space than the original one may rapidly turn out to be quite different than supposed in a very short space of time.
The moral of the story is be careful what you wish for because choosing wisely is just as important as executing, as we learn in this exercise…
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